We all know that running your own business takes a certain amount of work, dedication, and passion.
But what we don't talk about enough, is that it takes a certain level of confidence.
Lack of belief in your own ability is the #1 reason why most people will fail to run a $3000+ photography business.
Here's a secret.
I didn't have that confidence either. Many days I still don't.
It took me forever to make the switch because I couldn't actually believe anyone would spend more on their family photos than I did on our second hand car.
In order to push myself, I had to practice the saying... fake it 'til you make it.
I hesitate to use the word "fake" because it can have a negative impact. But honestly, many times I would feel like I was "faking" my way through my business.
I didn't usually feel good enough, extroverted enough, pretty enough, educated enough... all these FEELINGS got in my way.
And then the sales and clients started rolling in, all spending those $3000+ on my images for my experience - and I realized... oh! Maybe I don't have to fake it!
I am a REAL business owner.
My skills are enough.
My custom art enriches others lives because they LOVE them.
I deserve to make an incredible income with that art.
It didn't happen overnight, and I can say the very biggest thing that made it happen was seeing those sales go through. It took quite a few before I was even a believer.
So keep in mind that you have the chance to make this change in your own business - but it might be uncomfortable. You might need to fake it for a while.
Sometimes - you just need to throw yourself into the hard things. And they soon turn out to not be so hard.
In fact, they might end up being what you excel at.
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