Charge premium prices.
Whatever premium means in your industry, you need to just do it.
Be the most expensive.
Offer the best experience.
Don’t do anything halfway.
This mindset is especially relevant to people who run a one-on-one service-based business, where you are selling services with or without products to your customers.
But it can also be relevant to those who sell just products in a store or shop.
For both of these types of businesses, being the most expensive is awesome.
I can’t think of a SINGLE small business that wouldn’t benefit from upgrading their biz to one focused on a luxury experience.
Do you have a hard time believing me?
If you don't believe it, take a few minutes and listen to this podcast episode!
Read the transcript here.
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