Happy Spider Brain Episode 4: Why It's Ok To Change Your Logo

Have you thought about updating your logo or business name?

Successful branding is about telling a story that will influence customers’ emotions. While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

In this episode, I'll discuss the reasons why you may decide to rebrand and get a new logo, and I'll also touch on what your brand should really mean.

You can read the transcript here.