Episode 10: Offline Marketing - Better Than Facebook Ads

 

 

Today, I’m going to talk to you guys this week about something controversial.

Like… really controversial.

I teach all my students, photography business or not… to take their marketing offline.

I’m not saying an online presence is bad. Truly. Although I still know thriving businesses who avoid online stuff, it’s just such a great FREE way to get your name around.

For uprooted life, I reach a global audience… so it’s 100% run online. I work on my website constantly, and email automation and evergreen funnels are a huge part of what I do every day now. It’s awesome, and I’m going to touch on the logistics during a future podcast - because implementing some of this can be really beneficial to almost any business.

But for brick and mortar, home-based and service-based businesses… there’s a huge benefit to taking the majority of your marketing offline.

For high-end photography… it’s 100% the best way to market.

But I want you to remember that the higher prices you charge… the more of your business needs to be run offline.

Read the transcript here.

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