TRANSCRIPT

Happy Spider Brain Episode 1: 

I'm Camille Lindquist, and this is Happy Spider Range, the podcast for business owners who are serious about working less and becoming insanely profitable through the power of unlimited thinking. I'm Camille Lindquist, and this is happy Spider Brain. Episode three Business or Hobby. Welcome back to Happy Spider Brain. How are you guys? I hope life is treating you really great today. I hope you're here to expand your mind and learn some great tricks for your small business. So before we get started, I want to take a minute and just thank you. Thank you for tuning in. Thank you for listening to this podcast. Thank you for sharing it with your friends. It's the only way we can really get this message out there and my messages to expand your mind and learn the power of limitless ideas. So today's topic is going to be particularly relevant for those of you who run any type of business that started out as a hobby. Photography is the obvious example, since that's what I started out with. Ah, this could also pertain to baking, cooking, being a seamstress, art class instructor. Ah, lot of these hobbies or things that people are super passionate about a lot of times their art Seymour creative hobbies that turn into businesses. As a photography course instructor for business, I get the chance to chat with hundreds of photographers from all over the world, and something I hear a lot is that they got into photography as a hobby, like 99.9% of the time. You guys, they are super passionate about it, which is really great. It's great to be passionate about what you're running a business for, but at some point they decided to use that passion, that hobby to make money. And then guess what happened. It got tricky. It's really hard to charge money for something you love doing. It's really hard to separate the passion for your art or for your hobby. From the business part, it might not seem like it at first. At first it might seem really exciting and like How could life be any better? I get to run a business doing what I love, but it's a huge stumbling block for so many, many, many people. You may have heard the quote. If you treat it like a hobby, it will pay you like a hobby. If you treat it like a business, it will pay you like a business. If you are looking for a hobby and just want to earn a little extra money, maybe share your service is with some friends and family. Then that's awesome. Hooray for you. That's totally exactly what you can do. Isn't that amazing? But if you're looking to create substantial part time income or full time income, if you want this to become a full time business, then you need to take a different approach. When you are working with a hobby mentality. The There are some issues that this is kind of what your minds that will be. First, you don't schedule your hours of operation. You probably don't set very Biggles. You might have goals, but they just probably won't be very big or big enough. You dabble in it or work only when it's fun, easy, comfortable. You do the things you're comfortable with. You do the easy stuff first. You don't commit to the business Emotionally. You're just saying this is my passion. This is my hobby. It's cool that I get to make money doing that. That's awesome. You don't charge very much. Usually, if if you are working with a hobby mentality, you are all about. The passion is a passion business for you, usually also with a hobby mentality. You don't get a lot of clients, and you don't see your work as actually being worth very much to anybody else besides yourself, because it's your passion. But when you switch your brain when you change your brain and change your thoughts when working with a business mentality, some things are different than what I just listed out. First off, you schedule your hours of operation every week and you stick to them. You set goals, big goals in support of your title, your organizational volume, new customers and your income. You have goals in all of those areas. You'll also find the courage to take action that stretches you or takes you out of your comfort zone. If you have a business mentality, you do the income producing activities first, the ones that have the biggest effect on your bottom line instead of the creative stuff. That's the hard part. That's a really hard part about having a business mentality, and it's especially a hard part about making that switch from hobby to business. Also, with the business mentality, you are 100% emotionally committed to achieving your dreams. That's where your emotions are attached. You do the business stuff before the creative stuff instead of the other way around, and you track your income and expenses and look for ways to improve them and scale them up. And when you have a business mentality, you understand that you are a business owner first and a creative second. So, having a hobbyist fun, I'm not trying to say that having a hobby is bad. Having Ah, hobby is super fun. Having a high income business is fun to you guys, and it is radically empowering. Turning a hobby into a business is a great way to take the joy out of your hobby, but it doesn't always have to be that way. You can find a certain amount of empowerment as a business owner, and it is so empowering to be able to run a high end, high profit business, especially when you get to do it while doing something you love. You just need to get your priorities straight first and get your brain in the right spot. The bottom line is this. You won't survive as an entrepreneur. If you treat your business like a hobby, you just can't. Jill Hart, the founder of Christian Work at Home Ministry's, wrote a book called So You Want to Be a Work at Home? Mom. I haven't read the whole book, but I've read some excerpts, and it's a really good book. And she wrote, Running a business is hard work, and it takes perseverance and determination. If you approach your business as a hobby, that happens to make you a little money. It will probably never be anything more than that. So running a business isn't something you can be casual about. It's not something you can run in your spare time. Or just when you feel that inspiration, you need to be completely committed to the success of your business. If you want to see success of any kind, I totally get it. You guys, you have another job. Maybe that's paying the bills. Right now. You have little kids. You have hundreds of other responsibilities that make this difficult to commit Thio, but it doesn't need to take 40 hours a week to commit fully to your business. It's about what you do with those hours you have that will make the difference. An article I read on entrepreneur dot com put this really well. The purpose behind a business is very different than the purpose behind a hobby. Your hobbies. You do for fun and on Lee fun. But your business, while you may enjoy the work which is awesome, has a goal. You have a vision and ambition, and you want it to grow. If you want your business toe last, you can't just go with the flow. You need to have a strategy for where your business will go and how you will get there. What are you trying to accomplish? If it's making a living, what will you do to bring in revenue? How will your process work? I really thought that quote put it very succinctly. You might enjoy it, which is awesome, but it has a goal. If it is a business instead of a hobby, you need to be willing to work hard. You guys, you need to get the stuff done that's really uncomfortable. Or maybe stuff that you haven't ever done before. Don't know how to do. Running a business involves more than just the fun stuff. You need to be prepared to do the work that you probably don't love, such as paying bills, fielding phone calls and perhaps managing a team as a photography business coach. I see this as one of the main barriers to success with all of my students. They're willing to take pictures and edit them and post them on Facebook all day long. They think that if they do Maur of that, they're going to be more successful. But that is not running a business. That's a photography hobby, the business stuff. It's all the rest of it and it takes up the majority of the time, and it's the stuff that when they come into my course, they're not really doing. Everyone comes into my high end photography business course where I teach my students howto have three case sales and is super excited to take pictures for people who have that kind of money. But once they dig into the course, they find a roadblock. It's a mental roadblock and they decide that they don't want to go to any in networking meetings or they're too scared to do those meetings. Or maybe they're afraid to lose their old cheap clients. Or maybe they don't want to market anywhere besides the pointless posting on Facebook. Or maybe it's a lack of knowledge that is holding them back. They're scared to build their own website, maybe because they've never done it before. When I started my online course for Upper did life, I started from nothing. I didn't hire anybody. I tried three different ways to build up the website itself and the course sweet behind the scenes, and I ran into hundreds of roadblocks every time I would try to do something that in my brain should be so simple, cause we've all surfed Web sites, it all look so easy to just click a button and you go to a new page. Every time I tried to do something, I ran into something I didn't know how to do so many things. I had no idea how to run a Facebook ad or once I got an ad ready, I had no idea how to put a pixel on my Web site so it would track it correctly in the Facebook ad manager at every step in the process of creating this online business, I had to learn a new skill. I had to learn how to get that darn pixel to fire properly. I had to learn how to connect my email automation system to the form on my website. I had to learn to do hundreds of things I've never done before, but I was committed to doing the grunt work. I knew that if I wanted the chance to teach hundreds of photographers this amazing business model I had, I had to do the not so fun and not so creative stuff to it. Sounds really fun to design a website. You get to put up pictures and and copy. I love writing. I love I could write about things all day long. I could put pages and pages of writing on my website. That's probably not going to get clients in the door, learning to do all these things that not so fun things, all the hundreds of roadblocks I can't even describe to you guys how many roadblocks I ran into and how many times I failed. But it paid off. The cool thing about wearing all the hats in my online business well, and my photography business, too. But for this example, my online course, the cool thing about wearing all the hats is that now I know how to do a lot of things things I would have never imagined myself doing. My friends and families see me as an expert in things that just a few years ago I was frantically just googling how to do. I've become a skilled graphic designer, first with marketing my photography business and now with all the stuff I do for upward life online. And as a result, I've created most of the family invitations for weddings and birthdays in the fat past few years and even a lot of largely local events that we've been involved in as a community. Another cool thing is that as a business owner, it never stops. I get to keep learning and growing the things that come naturally to me. Now we're completely foreign. 10 years ago, when I was in the trenches of raising my toddlers and thinking about starting a photography business, another thing that I have learned to do well is offline marketing and online marketing. My photography business taught me skills that I did not have, and I had to learn since posting on Facebook doesn't get your clients If your photography studio and you're listening to this just to keep that in mind, you've probably heard me say it before. You'll hear me say it again. There will probably be podcast episodes completely dedicated to it. But posting on Facebook for a photography business is not marketing, and it will not get you clients. Marketing for high and photographers is all offline. So I had to take well, some old school techniques for marketing, and I had to learn how to market a business offline it taking my marketing directly to my customers. Now I'm really good at it. I have people who are local, who are local business owners, come to me and be like, Wow, you're really good at this offline marketing stuff. Everything online is teaching us how to do it online. But there's not a lot of information out there on how to market offline, so they'll come to me for help. Um, online marketing for my photography course. It's a whole different ballgame. I'm not gonna go directly to the photographers all over the world and teach them how to market like I can't find them. I can't go to New York City and hold a conference every other week. I just I don't have time for that. I want to do that. So I had to learn online marketing, intensive online marketing and paid online marketing to run upward life. And now my friends who are thinking of running an online business. They come to me to sew because of these two businesses and learning how to treat them as a business and not just a hobby. Upper did. Life started out as a hobby. I was helping other photographers be successful. And then I realized this is a cool business and I love doing it. So once you have that business had on, you have to realize it takes away from the creative part. But it could be just as empowering, and you could become justice passionate about being a business owner. Um, now any of my friends who are business owners, they see me as the person they can go to for any kind of marketing ideas, and also Daniel Spider bring with them. I'm not telling you guys, all these things that I've learned just to brag about myself. I'm really proud of where I've gotten. I'm happy I got through all the hard way, teaching myself. I learned better that way. I really stubborn. So I'm not usually the type of person to pay for a lot of training. I But I mean, I do it the hard way most the time, and it takes me longer and usually cost me more in the long run. But that's just how I work. But mostly at the end of learning all these things and where I'm at in my both of my businesses, I'm mostly just empowered every time I overcome a failure, which I've had a lot of failures, you guys many, many failures. But every time I overcome one of those failures, I grow. Every time I learned something that seemed impossible when I first encountered it, one roadblock. Every time I learned to get through that roadblock, I see Maur closed doors ahead of me that are creeping open with possibility. I see that I got past this roadblock so none of those other roadblocks are going to get in my way. I will just find a way around them or over them, or I will bust through them. If I had stuck to my photography business as a hobby that paid for the groceries, I would have never gone on to do what I have done. I truly believe now that I can do anything I want to. If I want it and I work for it, it is achievable. And the more that I do in my business is, the more I want to share this feeling with others. I want you to see that if you want to, your hobby can change your life or your small business. That's just barely. Keeping you afloat can explode with success. You just have to choose which hat to wear. You've got to put on that business hat and you have toe own it. You have to feel it. You have to invest in it. You have to commit to it. But I know you guys have got this. You can do this. Success is waiting for you. You just have to choose toe, want it, and you have to choose if it's going to be a business or hobby once you have made that choice and you don't turn back. This success will start coming your way and you'll feel that same empowerment in your business and in your life. So I hope this has helped you guys. I hope you've enjoyed what I had to say today. I hope you're fired up about your business and you're starting to see why. Ah, hobby is never going to be a business until you treat it like one. I hope you guys really enjoyed this episode. I hope you learn some things about your hobby and your business. And I hope you guys tune in next week because we're going to be talking about why it's okay to change your logo. Sometimes this can cause a lot of fear. So I think this is a really good topic to talk with you guys about. So I hope you guys will tune in next week and I have a marvelous week!