TRANSCRIPT

Happy Spider Brain Episode 4: 

I'm Camille Lindquist, and this is happy Spider Brain, the podcast for business owners who are serious about working less and becoming insanely profitable through the power of unlimited thinking. I'm Camille Lindquist, and this is happy Spider Brain episode for why it's okay to change your logo. Welcome back to a happy spider. Bring you guys. I hope you are doing great. I hope your business is thriving. I hope your life is thriving, and I hope you're here today to expand your ideas and gain a little motivation to change your life. Today. We're talking about why it's okay to change your logo, even one. You may be paid a lot of money for even a logo you've had from maybe a long time. I am a big believer in a simple brand. Simple is the best way to show luxury, and I believe every business can massively benefit from a high end transformation In my photography business course, I spent a lot of time teaching my students what a simple brandy is. So I'm not really gonna cover that today. Maybe something I'll touch on in a future podcast. If your photographer joining my monthly membership for my course would be a great way to learn how to make your photography logo and your branding high end. But for the purpose of this podcast, I'm going to talk about the fear we have of change and changing that logo and changing that brand even if you've been in business for a while, unless you are servicing thousands and thousands of customers and your brand is like, Ah, household name this is relevant to you can shift your brand, including your logo. If that's you, you're probably not actually listening to my podcasts. So I'm not really gonna worry about those of you who are a household name. Here are some reasons you may want to think about rebranding as you go more high end and more luxury with your business. Remember, high end and luxury means higher prices for what you are offering, so your business needs to align with that. So one of the reasons you may want to re brand is that your business has evolved. In the case of most of my photography business students, they're shifting to a high end market, as I teach them to their target Client is no longer willing to spend just $100 but they want to spend $3000. Their business has evolved from where they started out with their first logo or their first brand, or even their first business name. Now they're shifting their target. Their business has evolved to targeting higher end, so shifting their branding and their brand message is totally okay. And the logo goes along with that, even the name, even the business name. Another reason why you might want to re brand is to make your branding more relevant again with my students logo's with florals, logos with cameras, butterflies, thes things, air trends that kind of come and go in phases and keeping a logo clutter free and really simple will keep it timeless. It'll always be current, and you won't have to worry about your logo. Being out of date or out of style are out of fashion. It's another reason you might want to repair and rebrand is that you might have changed your niche. Ah, lot of my photography students started out with really feminine logos because they liked the style. Maybe they saw other photographers using these floral feminine logos, but as they got deeper into their business. They realized that it's hard to target male CEOs, for example, for business Portrait's when you're branding is so overtly feminine, so as your business shifts and what you have to offer and your target again your target market as that shifts your niche shifts, you might find that your logo and your branding or even your name is no longer as relevant. Another reason to rebrand is that maybe your branding just wasn't well thought out in the first place. That doesn't mean anything is wrong with you. It doesn't mean you didn't like care about your business. It just means that a lot of times people get like a hobby. Business started and they just find a logo they like. They think, Oh, this logo is really pretty. It looks professional cool. I'm going to use it for my business, and I'm gonna get going with my business, which is great. I'm a big believer in not spinning in one place, not overthinking things. But in the case of branding and a logo or a business name, sometimes in the end, once you if you push forward too fast, it doesn't really jive with the message of their business. Or again, maybe their business has evolved as their business has grown. And that's a really good reason to rebrand. Two other reasons that you might want to re brand are your logo might not grab attention. It might not stand out, or it might be too busy. That's when I see really often kind of goes along with, you know, being out of style. But if it's too busy, it's not going to be high end. So that's a really at the little tip that's from my course, is if your logo is busy in any way, shape or form and doesn't just clearly say your business name, it is not a high end logo, Lexie Rodrigo said. Rebranding could be the best thing that's ever happened to accompany. Or it could be the worst. What makes the difference being true to your company's identity and making it all about the customers you want to serve? They can tell if you're rebranding just for the sake of change or because you want to tell the story of who you have become. Rebranding isn't just about changing graphic designs. It's about making inner transformation outwardly tangible. I really, really enjoy that quote. I thought it was really specific, and it got right to the point. You guys have one chance to get this right. A logo is a business's first introduction to the consumers. If designed well, it can snap up the interest of the public and invite them to learn more about what you offer. If not, you've just alienated a potential customer base, and you've basically tanked your business to you guys. This first impression is your way to immediately communicate ownership over the products that you sell or the nets you dominate. Also, as you go into a rebrand, you need to keep your goals in mind. Successful rebranding is about telling a story that will influence customer's emotions. That's plain and simple. That's that's what a successful brand is. And while it's true, it's true, it's definitely true that local design is on Lee, a part of the company's brand. It serves as the foundation for the entire narrative on which the brand is built. Colors, tones, fonts. All of this is part of the story you're going to tell, and your logo sets that visual element for the story these visual elements will later translate from your logo onto all of your branding materials. Business cards, landing pages, letterheads, your website, all of it creating a concrete, marketable visual brand identity. If you haven't gotten your business started yet, you're totally in love. You don't have to deal with the fear and the the worry. That concern rebranding, but you need to keep this in mind. If your logo is weak, you're in trouble. Do not rush this process. If you are just getting started, your logo is forever. It's It is scary, and it's hard to change. You can change is I'm teaching you here, but you really don't want to regret what you end up with. If you're considering a rebrand again, do not rush it. Don't say Oh my goodness, I can't believe I've been living with this crappy logo for six years. I need to change this right now. Don't rush it. You guys sit down, take time to discover your reasons for that re brand and then dive deeper than just the fact that your logo wasn't right. Figure out why that logo isn't right. Branding is so much deeper than a logo one of my favorite business books is the 22 Immutable Laws of Branding by Alan Lara Reese. I think that's how you say their name. What does a mutable mean? I get that question from people every time I recommend this book. Immutable means unchanging overtime or unable to be changed. I'm going to do a podcast on this book covering these 22 laws sometime in the future. And actually, it might take a few podcast to cover because I don't want to just skim over each of these laws because they're really important. But for now, put this book on your reading list as soon as you can. The 22 immutable laws of branding the basic idea behind the book is this. In the end, the only thing that matters is what the consumer thinks about your brand and how they perceive it to be that that's the most important thing. And that concept goes a lot deeper than a logo. So you need to get that logo right, because it's the first visual impression someone will have of your brand. You don't get a second chance to give them that visual, but it does need to be aligned with the rest of your business. And if you're running a high end business like my goal is for every single one of you listening today, it needs to be aligned as high end. Your logo is important, but it is not. Your brand brand is your strategy. If you don't know where you're going or how you're going to get there, that's your brand. No matter what fancy new name you come up with, Brand is also your called action. It's what you're wanting your customers to do. What you want them to take action. Whether it's too Book of photography session with you or by a cake from your bakery. It's the call to action. The thing that you want your customers to do Brand is also your customer service. It's the way you communicate with your clients. Brand is the way you speak. It's your personal voice. Message is a central part of your brand, but message alone cannot make a great brand. How many times have you come across the product or service that didn't really live up to what the copywriters or whoever wrote the words on the website? That it didn't it didn't live up to that. That disconnect would be your brand if it doesn't line up so your personal voice has to align with your whole brand. Your brand is the whole array of your communication tools and how you reach out to your clients. Your brand is your entire client experience and what they what they experience when they come through your door or when you put them through your client system. Ultimately, Brand is about caring about your business at every level and in every detail, from the big things, like your goals and your mission in your vision to your people, your customers and every interaction they're ever going to have with you, no matter how big or how small, whether you know it or not, whether you have a swanky logo or not, you do have a brand, and the question here is whether or not it's the brand you really want. If your logo or your business name isn't matching up with your brand and you are looking to take your business to the next level, don't be afraid of change. If you do it right and for the right reasons, it can only make your brand more successful, Thank you guys for listening to me today. I hope if you are considering changing your logo or your branding that they get, this gives you a little hope, a little direction. If you're a photographer and you have more questions about branding your photography business, have some resource is for you. You can shoot me an email. My email is Camille at Upper did life dot com, or you can visit my website at Upper did life dot com. I hope you guys have really enjoyed this episode and learning about logo and branding, and I hope you guys all get a chance to tune in next week when I'm going to be talking about charging premium prices. If you have any fear about raising your prices even a little, or maybe a lot if you have any fear in this area of your life, I hope you will take the time to tune in next week.