TRANSCRIPT

Happy Spider Brain Episode 2 

I'm Camille Lindquist, and this is Happy Spider Brain, the podcast for business owners who are serious about working less and becoming insanely profitable through the power of unlimited thinking. I'm Camille Lindquist, and this is happy Spider Brain. Episode two What the heck is happy Spider Brain? I hope you're doing really well. I hope your business is thriving and I hope you're feeling motivated to make the rest of 2020 absolutely rock. And if not, well, that's that's okay, too, because that's why you're here. And that's why you're listening to this podcast. I'm actually recording this podcast episode on my birthday and I've had the flu. So my voice is like super froggy. In fact, a lot of these 1st 2 episodes, maybe because I've been trying to work through it. So if I sound a little crackly sometimes and then later on, you're like, wow, she actually has a higher pitched voice. Um, that's why, uh, the flu this year in January 2020 is awful. So I hope none of you get the flu and that you're all happy and healthy, and you are staying away from germs. So, um so I promised you last week when I introduced myself that I would explain happy spider brain to you guys today on this episode. So spider brain ing and the inspiration behind the podcast name Happy Spider Brain is one of my biggest business secrets. The name for this podcast comes from my best technique for success, which is a technique that I employ naturally just on my own about 80% of the time. But it's actually skill that can be taught practice and learned it took me a while to realize that this is actually something I do because, as I said, I do it naturally a lot of the time. But once I turned it into a method, I actually got even better at it. And I love the fact that I'm able to teach other people this method so they can have the same success that I've had with it. The term spider brain came around because it accurately describes how my brain works when I'm problem solving. So it's just a strange little visual that came to my mind, um, whether it has to do with a spider running all over a Web, frantically trying to make it bigger Maybe that's kind of where I got the idea. Or maybe it's just the idea that my ideas tend to look kind of like a Web once they are all down. They just kind of explode outward with lots of different tangents and some of those air relevant. Some of those or not spider brain stuck. And I've used this term for a lot of years now. So when I started doing this, I actually didn't think it was abnormal. I thought that all human brains kind of work this way the way that mine does. Um, and I'm not saying that to, like, toot my own horn because there are a lot of downsides to having a brain that won't turn off. And it's constantly spider bringing I get really sidetracked easily, which will be obvious to you if you continue to listen to my podcast because this is not scripted. I have a very brief outline for what I'm teaching you guys in these, But along with my course, I don't script things because I think better, and I have my best ideas when I go off on a tangent. So again that side tangent is to tell you that I will go off on tangents. I get sidetracked, and that's okay. It's It's how my brain works. And it works for me. I'm sorry if it bothers you if I ever get sidetracked. Um, but it is just part of my personality. It is a good thing to allow yourself to get sidetracked sometimes not all the time, but sometimes it is because it will allow you to see things that you might not have thought if you were really stuck in one way of thinking. So I'm gonna teach you guys a little bit about the method. I teach this in my photography course, actually, uh, to my students, it's a big part of marketing, so we cover it then. But I'm gonna go into a little more detail for you guys here. So the method, the main idea is I want you to learn howto have unlimited ideas and to train your brain to do that. It's beneficial for your business in so many ways, and I'll cover some of those ways. But first off, I'm going to Spider Brain. A business idea for my photography studio right here with you right now. So one of my favorite ways to market is actually working with non profits because it fulfills me better than any other marketing method. I love being able to help others, and it feels even though it's coming back around to help me, working with non profits for my marketing makes me feel less like I'm pointing the fingers at myself, saying, Book me, book, me, book me and more like, um, I'm doing something awesome for a company that really needs it, a nonprofit and for people who need it. And in return, I get some of that back and it's it's literally my favorite favorite way to market. So I'm gonna spider brain, a business idea for my photography studio, and it's going to be working with a nonprofit. So if I have it in my head that I want to work with a nonprofit, the first thing I'm going to do is sit down and think about any possible collaboration. Silent auctions, galas The first thing I do is I list off all the events and fundraisers that I know they do already without me, so I can take those and Aiken spider brain from those as well. But The first thing I'm gonna do is just get any of my big ideas out there. I don't want to go little on each of those yet. Um, so the 1st 1 is? Yeah. Silent auctions, galas. Most nonprofits will have things like that. Festivals, stuff like that. Then I will sit down the list down the ideas. They're coming from my brain, maybe things I have to do and get started all on my own. For example, one of my favorite ways to help out nonprofit businesses is to allow my clients to donate their session or sitting feed directly to the nonprofit. There's a certain way to do this where it still allows me to make money. Uh, that's all part of my photography course, but that's one of my favorite ways. So I get that idea down on paper, along with the ones that they already do. But I don't just find that one idea and stop and take that idea and go really far with it. Even if I know it might be the one that I really want to do. I will still list out about a dozen, sometimes more so for this example, some of the direct fundraising methods to work with this nonprofit. There's just a few off the top of my head. The first thing is I will put down my main idea, the original thought like I talked about which in this case was to allow the clients to donate their session fee. Another thing I could do is give away a complimentary session to anyone who donates a certain amount, say, 50 bucks. So I'll write that down, then I'll write down some more. I could run a summer festival with ice cream or fair treat photo sessions for kids. I could volunteer to photograph the meaningful day to day things The nonprofit does whatever that is for their business. I could take business head shots with all the profits going to the nonprofit business, I could photograph the founders of the nonprofit as a way to show my gratitude for everything that they're doing. I could offer to photograph their biggest donors again as a way to show gratitude for them. I could volunteer to photograph one person who is directly benefiting from this nonprofit and tell their story through my images and through the way that I choose to share about them. I could offer a special coupon for them to give their top donors. I would probably go on to list quite a few more than that. This is a pretty broad topic. Working with a nonprofit on guy would be specific about the nonprofit you're working at. Before you sit down to Spider. Bring it. So the next step after I've got all those big main ideas out is I'm gonna circle the ones that most excite me. Not every one of these ideas are gonna be something I want to do. Getting them down on paper is a way, or however you want to document this. Getting it down is just a way to show your mind that you can have all these different ideas and it opens up your brain and says, I'm ready to think I'm ready to brainstorm. I'm ready for these ideas. Show them to me so I'll circle the ones that get me the most excited or sound the most fun. Um, because they're not always going to be fun all the way through. It's good to start with one that's a little bit fun. So then I'll break each of those down. So any of the ones that I circled sometimes I'll break them all down and see, even if they don't all excite me, I'll break every single one of them down. But if I'm you know, not not in a hurry. But if I'm really focused on trying to get it done and not just trying to expand my mind, I will break down just the ones that I circle. So sales circle five of them. So then I break each of those down into different pieces, all right, down any and all thoughts that come to me that are relevant to that specific idea. So in this example, I'll spider brain one of those ideas for you right here. The key for spider brain ing business collaborations is to notice all the ways that could benefit you and the nonprofit. If it's only going to benefit one of you, it's not gonna be a good fit. So just a little tip. If you're working with nonprofits and collaborating with other businesses in other ways s so I'm gonna take my idea for a summer festival. I'd write down a list of thoughts s on my thoughts about this is a photo booth charge $25 for the pictures. Maybe have a single matted five by seven that they get for that. That's a really low price for what my studio has to offer. But remember, I'm not making money off of this. All the money is going to the business, so I'd write down some of those thoughts right under this. Then another thought is all profit from the Booth Ghost, the nonprofit um, each person who gets pictures done comes in for a reveal session to select their five by seven from like a handful of edited pictures and perhaps order a few more. So there's potential for money for me there. Then another thought I would write down is something, Um, while they're in there. The idea of this is I'll tell them about my partnership with the nonprofit and allow them to book a photography session while donating their sex session fee. They're sitting fee to the nonprofit to run. The entire meeting is a full design consult. The end goal is for them to book a full family session in the end, which benefits me because they'll spend about three K because of how my business is set up. It benefits the nonprofit because they get my $500 session fee and it benefits me because they'll spend that three K. So another thought about this is for the actual festival itself. I can partner with local food truck vendors. Another thought is I can find a local band to donate. Their service is to make it really fun. Um, all of these things are really beneficial to my business because I'm actually meeting in helping other small businesses in my area as well. Another idea for the festival is instead of a treat photo booth, we could turn it into a water festival. That's an alternative idea. It's okay to write down all turn of it. Alternative ideas as you are brainstorming this specific idea that way. In the end, you can see which one pulls at you the most. Which one feels the best? So we could do a photo of water, such a water session for the little photo booth and maybe get him, get these kids jumping into a pool and taking their picture there something, something fun. And that B is what I'm thinking for this business idea. So I go on and I would list everything that comes to mind. Usually for each idea. I end up with about 20 or more thoughts. Just the first initial thoughts I spider bring off of each of those thoughts or across him out if I don't like them. If I get stuck it less than that, I find that it might not be the right idea for me at that time. Usually I need, like, 20 different initial thoughts to make it a valid idea. If you're struggling to get to that number, that's okay. You may not have trained your brain well enough to get these limitless ideas, but the more that you do it, the more ideas will come to you, I promise. Even though it may sound a little crazy to you, they just will come. The more you are dug into this, the more you allow these ideas to be present in your life, the more they will appear. So it's also really important to include in your spi spider bringing lists, any excuses or roadblocks that may prevent you from doing that idea. And there's a couple of reasons for that I know you're probably thinking, Why would I want to write down all the bad things about this? But here's the key. Point is you can spider brain around those ideas. How conspired herb raining help you get around your roadblocks and your mental blocks. I'm going to go into a lot more detail and future podcasts about that because it's really important. It's one of my favorite things about Spider bringing. I really believe that it is the key to solving your problems, whether it's in life or in business. For example, say I'm struggling to get clients in the door and I need more of them. If my mindset is telling me that this is awful and that I'm failing, I probably will continue in a downward spiral. Or I may try something I've done before that didn't work or didn't work well. But if instead I take that roadblock block of no clients and I spider brain as many ideas as possible to get them in the door, I'm actually going to have so many ideas because I know if I believe that there are ways around everything that's in my way, I will be able to find ways around it. Here's another example Sam struggling with pricing something if I don't know what something is worth, how I should price my service is how it should price my products. I can sit down and write out all my pricing ideas. There's no pressure if you're spider brain ng. Nobody else has to see this. This is all for you. This is how you get your thoughts out of your head. I do this all the time. If I am uncomfortable with some kind of prices, if I'm trying to price something new, I'll sit down and write out every idea every formula I can think of, and I still feel uncomfortable with Price, even though I'm used to charging a lot of money for my service is I still like to tweak things. So under each pricing idea, you could write pros and cons. So another question I get asked a lot is, what should your spider bringing session look like On paper? I've had a few students in my course to be like I just don't get it. I don't know what it's supposed to look like. They're looking for a specific formula. Spider brain ING is not of formula. It's a method. It's an idea all in, like all by itself. It can look. However you need it to look. Everybody's brain thinks differently. Everybody has visual cues that they like better, so this is There's no rules for this. A lot of people start out with the bubble brain storming method because they learn that in school or something. I used to use that method as well when I would start spider brain ing. But I kept running out of room and getting really annoyed by it, because I'm really good at thinking up a lot of ideas, and my ideas tend to need more space than like a little tiny bubble there more than like five words. So now I make a lot of lists, and when I'm first sitting down to spider brain, it looks really disorganized, like it's a mess. If somebody else were to look at it, they would not know what this document was for. They would have no idea what I was trying to get out on paper, but that's totally okay because once I get all my thoughts out and I have a clear direction, I usually sit down and rewrite my spider, bringing session into a more readable format for me, whatever works for me so you can do this on notebook paper, plain white printer paper. You could get giant sheets of paper. I love to get the When I'm brainstorming something really huge, I will get like a huge sheet of paper. I have a lot of those around for my kids to do art on, so they're here. If you don't have those, don't worry about it. Um, another. My favorite favorite wait to Spider Brain now is just a Google doc because it's accessible anywhere. I could be sitting in the car drive line with my kids and I'll have an idea come to me and I can just pull open this Google doc and add it to the spider bring list. Even if I'm not in the middle of a spider braiding session, I'm coming up with ideas because I've trained my brain to be open to all my ideas. I believe that I owe it to my brain and to those ideas to write them down whenever they come to me. So having a Google doc has been really helpful for me. But if someone ever went through all my Google docks on all my different email accounts that I have for my in different businesses, they were told they think I'm crazy. They would be like, Wow, there's a lot of random ideas here. It doesn't look like she did any of these because I usually only pick one idea out of a huge spider bringing session that I may have 20 ideas on. So don't worry about what anybody else is gonna think. This is for you. This is allowing your brain to generate ideas. You can do it in pen pencil marker Cran. I've done that before. I've had my kids coloring and I've had one of those giant sheets of paper, and I'm like, instead of seeing a picture like I used to be like, Oh, here's this giant sheet of paper. Let me draw like AA farm scene or something prettier, like some fruit. My brain now sees a giant sheet of paper and goes through space for ideas. Sauce it down and I'll grab the Crans from my kids and I'll start spider brain ng there and they're like, Mom, what are you doing? Why are you What are all those words? Meaning why? Why? Why are you writing down these crazy things? I'll be like, Well, my brain is on, and I'm just gonna let it stay on. Um So the goal here is just to train your brain, to seize possibilities, to see ideas and to learn how to expand each of those ideas into actionable things that you can implement in your life, whether it's business, whether it's just life problems, this method is useful in anything you do. Are your kids acting out? Spider, Bring the problem and find different solutions. Spider brain. Each of those struggling connect to connect with your spouse. You can spider brain ways to get closer to your spouse if you need more money to get to the next paycheck, which I've done before, I have spider brain ways to make ends meet. Sit down spider. Bring ways to make some quick money. There are so many ways to do whatever you want to do if you just don't accept limitations. And that's a lot of what Spider bringing is about. Is not accepting no, not accepting a roadblock, not accepting anything that says You can't do something to know that there's a way around everything spider brain ing without worrying about a formula or a pretty chart or any kind of specific method. It puts the focus on your ideas. Instead of a formula and with limitless ideas, you can change the world, Winston Churchill said. Success is the ability to go from one failure to another with no loss of enthusiasm. I just love this quote, and it gives me hope when I'm seeing failure when I'm seeing a lot of failure with less success successes, thehe, bility to go from one failure to another with no loss of enthusiasm, you're going to fail, you guys. You may fail hundreds of times, but that's okay, because failing is the only way to get closer to success. Sometimes knowing failure is the only way to recognize true success when it does come to you and learning how to spider brain through that failure, that's a priceless skill. Hopefully, this description of spider brain ing helped you understand just a small glimpse of what happy spider brain is all about. It's not super specific because it's so adaptable to every person's brain and method of thought. I have a really marvelous day and I will see you in the next episode. I'm going to be talking about treating your business like a business instead of a hobby. So I hope you tune in and I will chat with you soon.